Skip to content
Zakaria Driouch, Meta Ads expert

Zakaria Driouch

Meta Ads Expert · Senior Media Buyer

Scaling brands with paid ads that sell. 

I'm a freelance Meta Ads expert who helps brands sell more with Facebook & Instagram ads. $6M+ managed for 100+ brands in e‑commerce, real estate, SaaS and more.

Work with me
View my results
Meta Ads · Full-funnel · 30+ countries

The numbers behind the work

8+

Years in the ad accounts

Agencies, my own brands, international markets.

Real accounts. Real data. 

These are real Meta Ads Manager screenshots from accounts I manage, lifetime view, with campaign names masked.

Lifetime view — 15 campaigns

Who I work with. Online & offline. 

I work with online businesses (e-commerce, SaaS, apps) and local businesses (real estate, services) that invest $1,500+ per month in ads.

Online business

  • E-commerce & DTC brands
  • Shopify stores
  • SaaS & mobile apps
  • Cosmetics & info products

Goal

Sales and profitable ROAS.

CPA · ROAS · AOV

Proof: 8,020 purchases · 41.5K app installs

Local & service business

  • Real estate
  • Clinics, practices, schools
  • Services & agencies
  • B2B

Goal

Qualified leads and booked calls.

CPL · Lead quality · Bookings

Proof: 711 leads from $0.53 each

Average vs. winner. Budget goes to what wins. 

I compare every ad set to the account average, then move the budget to the winners.

  1. CPA

    Worldwide e-commerce

    See the screenshot ↗
    Account average
    €29.80
    Winning ad set
    €18.55

    8,020 purchases · best market ad set

  2. CPI

    Mobile app

    See the screenshot ↗
    Account average
    $0.15
    Winning ad set
    $0.08

    41.5K installs · best ad set: 5,694 installs

  3. CPA

    Full-funnel e-commerce

    See the screenshot ↗
    Account average
    $2.23
    Winning ad set
    $1.62

    424 purchases · best ad set: 133 purchases

Real campaigns. Real numbers. 

Each case study is a real Meta Ads account: the strategy used and the results visible in Ads Manager.

01
E-commerceMeta Ads

Worldwide e‑commerce scaling

15 campaigns, 3 languages, one goal: purchases at a controlled cost.

Spend managed
Purchases
Avg. CPA
€29.80
Impressions
62.2M
  • Best ad set: 2,824 purchases at €25.15
  • Lowest CPA: €18.55 (FR, 4 countries)
Lifetime view — 15 campaigns
  1. 1Top campaign: 1,258 purchases
  2. 2Total: 8,020 purchases at €29.80
02
Mobile appMeta Ads · App campaigns

App installs + in-app sales

One account, two goals: cheap installs and real purchases inside the app.

App installs
41.5K
Cost / install
$0.15
CPM
$0.48
Conv. value
$10.5K
  • Best ad set: 5,694 installs at $0.08
  • 95,292 add to carts · 568 purchases
App install ad sets
  1. 15,694 installs on $435
  2. 2$6,214 spent · 12.9M impressions
03
Lead GenMeta Ads · Instant Forms

Leads at $0.53

Many small ad sets, instant forms, keep only the cheapest leads.

Leads
Best CPL
$0.53
Best CTR
1.07%
Impressions
10.8M
  • Every top ad set between $0.53 and $0.84 per lead
711 leads from $0.53
04
E-commerceMeta Ads

Full‑funnel e‑commerce

Every funnel step tracked, budget on the cheapest purchases.

Purchases
CPA
$2.23
ROAS
9.9x
Conv. value
  • Best ad set: 133 purchases at $1.62
  • 7,179 add to carts tracked
Add to cart → checkout → purchase
05
BrandingMeta Ads

Reach at scale

Awareness and traffic campaigns at the lowest cost per 1,000 people.

People reached
15.9M
Impressions
87.0M
Spend
$18.5K
Per 1,000 reached
$0.10
  • 7.25M people reached on $709
Reach & frequency

In their words. Clients talk. 

Clients say I bring structure, smarter testing and better-qualified results to their Meta Ads.

  • Zakaria brought a completely different approach to our paid acquisition. He tested multiple angles, optimised consistently and helped us scale while keeping CPA under control.
    AAdam K.Founder, e-commerce brand · UK
  • Zakaria transformed our acquisition on Meta Ads. Far more qualified leads, at a clearly lower cost per lead.
    YYoussef A.Founder, real estate agency · Morocco
  • A great experience. The campaigns bring us new appointment requests on a regular basis, at a controlled acquisition cost.
    SSarah M.Founder, beauty salon · France
  • What I value most is his data-driven approach. He tests fast, reads the results and knows exactly what to scale and what to cut.
    AAnas K.E-commerce & dropshipping · Morocco
  • Zakaria builds campaigns around real business goals, not clicks. Our lead quality improved significantly after he took over our paid acquisition.
    MMichael R.Founder, lead generation agency · USA
  • Zakaria brought real structure to our acquisition: better-organised campaigns, smart creative testing, and performance that's finally easy to follow.
    IInès R.Founder, beauty brand · Belgium
  • We needed a reliable way to reach qualified car buyers. Zakaria structured our campaigns properly and gave us a steady flow of potential customers.
    OOmar H.Manager, automotive company · UAE
  • We wanted qualified leads, not just volume. Zakaria restructured our Meta Ads strategy and lead quality improved quickly.
    NNicolas D.Director, real estate agency · France
  • Excellent results. Zakaria improved our targeting and our ads, and our sales clearly went up.
    FFahad A.Founder, cosmetics brand · Saudi Arabia
  • Zakaria quickly understands business goals and knows how to turn an offer into campaigns that perform. Our leads are far more qualified.
    MMehdi B.Director, services company · Belgium

What I do 

My expertise is Meta Ads management: campaign structure, creative testing, tracking and scaling on Facebook and Instagram.

Full-funnel. Not just ads. 

Full-funnel acquisition means improving every step from the ad to the sale: targeting, creative, landing page, tracking and retargeting.

Every dot is a visitor. Each stage filters, the right ones convert.

  1. Awareness

    TOFU

    Reach the right people with hooks that stop the scroll.

    • CPM
    • Hook rate
    • Reach

  2. Consideration

    MOFU

    Turn attention into qualified clicks and landing page visits.

    • CTR
    • CPC
    • LPV

  3. Conversion

    BOFU

    Offer, landing page, checkout or lead form, retargeting.

    • CVR
    • CPA
    • ROAS

  4. Retention & scale

    LOOP

    Repeat purchases, new markets, bigger budgets.

    • AOV
    • LTV
    • Spend

How we work. 3 steps. 

Working together takes 3 steps: diagnosis, launch, then scaling what works.

  1. 1

    Strategy

    Diagnosis

    Deep review of your account, tracking and funnel. You get a clear action plan.

  2. 2

    Setup

    Launch

    Structure, creatives and tracking set up. Tests go live.

  3. 3

    Growth

    Scale

    Budget moves to what works: winning ads, audiences and markets.

Tech + acquisition 

Zakaria Driouch — Meta Ads Expert · Senior Media Buyer
Zakaria Driouch

Zakaria Driouch is a freelance Meta Ads expert and senior media buyer who helps e-commerce brands sell more with Facebook and Instagram ads.

I started in web development. Now I look at the whole system, not just the ad: traffic, creative, landing page, tracking, conversion, scaling.

Web devE‑commerceMedia buyingTrackingPerformance acquisition

Advertising

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads

E-commerce

  • Shopify
  • WooCommerce
  • WordPress

Tracking

  • Meta Pixel
  • Conversion API
  • GA4
  • GTM

Questions. Straight answers. 

Here are direct answers to what brands ask before hiring a Meta Ads freelancer.

What does a Meta Ads freelancer do for my brand?

A Meta Ads freelancer runs your Facebook and Instagram ads end to end so they bring sales or qualified leads, not just clicks. I handle campaign structure, creative and angle testing, tracking (Meta Pixel + Conversions API), budget allocation and scaling, at a cost that makes sense for your margins.

Who do you work with?

I work mainly with e-commerce, DTC and Shopify brands. I also work with SaaS, mobile apps and local businesses (real estate, services) that need qualified leads. Clients worldwide, in English or French.

What is the minimum ad budget?

The minimum ad budget is $1,500 per month. Below that, Meta's algorithm doesn't get enough data to optimise properly and results are hard to scale.

How much does Meta Ads management cost?

Meta Ads management is billed as a fixed monthly fee, based on your ad budget and the scope of work. Your ad spend is paid directly by you to Meta and never goes through me. Send me your budget and goal and I'll reply with a precise quote.

What results have you achieved on Meta Ads?

I have generated thousands of sales and leads on real Meta Ads accounts, all shown with screenshots: 8,020 purchases on €239K of spend for a worldwide e-commerce brand, with the best ad set cutting CPA from €29.80 to €18.55 (−38%); 424 purchases at a $2.23 CPA and 9.9x ROAS on a full-funnel e-commerce account; 711 leads from $0.53; 41.5K app installs. Overall: $6M+ managed for 100+ brands across 30+ countries over 8+ years.

Do you offer a free audit?

No, I don't offer free audits. Tell me what you sell, your monthly budget and your goal. I reply personally and tell you honestly whether I can help.

Do I need to book a call?

No call is needed: everything starts by message, on WhatsApp or email. You write what you need, I reply with a clear answer. Faster for both of us.

How fast will I see results?

Results come after a short testing phase: the first weeks are used to test angles, creatives and audiences. Once the data shows what sells, the budget moves to the winners and we scale from there.

Freelance · Consulting · Performance marketing · Agency partnership

Let's work together. 

Start a project
Available for new projects

For brands investing $1,500+/month in ads. Tell me what you sell, your budget and your goal. I reply personally.